2021
CCA Design Futures Lab x GID

In Collaboration with
Auro Murillo, Chancie Zheng, Marco Da Re

/ Future of Music

Re-imaging how we discover and experience music


Trace reminds us the pure beauty of discovery while connecting us with songs, artists, and cultures, surrounding us all. With Trace, searching and discovering new music, artists and genres becomes more analogue and equal.



Defining Trace
What if the way we discover music was more explorative and more playful?

In a world where music is dictated by algorithms and dominated by large streaming platforms, Trace reminds us of the pure beauty of discovery while connecting us with songs, artists and cultures, surrounding us all.

Bringing back the feeling of browsing vinyls at a records store, Trace will encourage listeners to move- to discover, experience and collect music.




Design
With Trace, searching and discovering new music, artists and genres becomes more analogue and equal. When every artist- renowned, small, medium, independent- gets an opportunity to be discovered in this dimension and break free from the algorithmic limitations, the listeners can actively become engaged and listen to the songs that do not usually appear on their feeds.

Community. Trace brings people together with their love of music. One artist’s geotag can be the start of a new community that is built organically in a shared moment in real space.

Back in time. Years, decades, doesn’t matter when, “Trace” takes people on a journey in time and space. Listeners can select filters of time and genre to discover artists and the places they lived and where inspired by.

Culture. Trace, through the geo-tag,  allows the exploration of cultures and places through music. It will bring you closer to the artists and share their stories to connect you to the artists, the places and simply to music more deeply.



Experience . When users enter a “trace tag” of a song, they will experience this new listening experience through radiants. Users can freely explore and focus on specific layers of the song- let it be vocals, bass, guitar as if they were standing next to a real stage.



Artists. ‘Trace’ allows artists to geo-tag their songs in spaces for a selected period. Artists can also improvise, share unreleased tracks (before their official release) and perform live concerts in geotagged (or tagged) locations while being remote.
Users. Listeners will receive notifications of their selected artists’ actions (or uploads), or they can simply walk around in a new city to explore and listen to its culture, its artists and their stories.





Process
Trace was developed remotely, with the team being across the world, Thailand, Turkey and US. We have benefited from the multi-cultural and diverse team we had and found our mutual passion for building a community through music. The project was completed in two weeks and pitched with its UI/UX interfaces at the end.




Feature
The project was developed as a part of a design sprint with CCA Design Futures Lab, Imperial College London, and LADdesign.

︎︎︎Listening for the Future


Acknowledgments
Special thanks to Lawrence Azerrad (LAD Design Los Angeles) for facilitating this design sprint.